A STATE OF TBD. Utah is known for two things: skiing and national parks. But with so much more to offer, the Utah State of Tourism set out to get visitors to explore a bit more and find the gems beyond what they saw on a postcard. We developed a concept that capitalized on the in-between moments, the the unplanned time between hikes or skis—the TBDs on your schedule that are almost always an afterthought. But not here in Utah. Because here, those uncharted gaps where you’ve scribbled or clicked T B D—those are special. It’s in those where you find the things you never planned for, that you remember forever. Find them in a State of TBD.
