CREMINELLI “PEOPLE LIKE YOU": SEATTLE EDITION. We rewrote the national “People Like You” campaign for the foodies of Seattle. Consumer interviews and scouring every food article and video related to the city’s food scene led to a mix of creative that only Seattleites would get—incorporating everything from unique Seattle staples like geoduck (the odd-looking seafood), “the cookie” (an infamous baked good) and Seattle dogs (covered in cream cheese) to foodie haunts like the The Biscuit Bitch and How to Cook a Wolf. [See feature in Agency Spy]
OUT OF HOME
SOCIAL
IN-STORE
