FITS THE WHOLE YOU. What you do for a living isn’t the only living you do. So instead of making boots that help you work harder and longer, KEEN U makes work boots to keep you safe, healthy and energized at work so you can do more of the stuff you care about. Whether that means giving back to your community, breaking concrete ceilings or riding the dirt BMX course you just built for the X-Games.
RESULTS:
A full rebrand along with a new campaign, web launch and content series helped KEEN U become the fastest growing workboot brand in the category
In three years since launch, sales have grown on average 20% YOY
In 2019 KEEN Utility overtook KEEN outdoor as the brand’s leading category
