1 IN 8 WOMEN WILL GET BREAST CANCER. So this October Hungry Howie’s removed one slice from their pizzas (which have 8 slices) to represent the 1 in 8 women we could lose if we don’t make progress. To make that number a smaller piece of the pie, they made a donation for every pizza sold in October. OOH, social, a digital menu takeover where a single sliced was removed from every pizza, and a video (which got +6 million organic views and hundreds of thousands talking about it) helped Howie’s reach thier goal of raising $5 million.
