REED THE DEER. Legendary Whitetails, the everyday hunting apparel brand hunters wear in the offseason, imagined what it might be like for a Deer just trying to make ends meet when hunting season’s not in season.
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RESULTS
2 million video views (mostly organic with only 20k media spend)
over 2 million social engagements with Reed
12% year-over-year web traffic increase
single best Black Friday in LWT history in terms of d2c sales